How To Use a Documentary Film to Build Empathy For Your Business

Documentaries are a great way to tell your story and build brand awareness. They can be used in a variety of ways, from marketing a product or service, to educating the public about an issue.

Many businesses overlook the power of documentary films as a branding strategy because they think that documentaries have to be ‘high brow’ and serious in nature. In reality there is no limit on what type of subject matter you can use for your business documentary film. You could make one about how you started your company, why you got into this industry or even how your product makes people’s lives better!

A well-made documentary film conveys all the things that words cannot say – it shows rather than tells and allows viewers to connect with the people within it on an emotional level by putting them inside the story itself. This creates trust between consumers and brands which leads to increased sales conversion rates over traditional marketing strategies such as online ads or social media posts (which often feel impersonal.

Hi! I’m Jason I help entrepreneurs and business owners to create Documentary Films so they can use the strategic marketing power of a well known format. I do this via Strong Fundamental Storytelling techniques and evocative imagery. Great marketing starts with a great story. And there’s no better way to tell that story than through the use of documentary films.

What is a Documentary Film?

A documentary film, or non-fiction film, is a movie that tells real and true stories about people and events. The best documentaries combine first-person interviews with footage of peoples’ lives as they go on day by day: their work, their homes, their family life – all without any voiceover narration. This combination allows viewers to connect on an emotional level and see what it’s like for these people in this situation from inside their shoes rather than just being told about them from outside looking in. In other words: documentaries allow us to build empathy towards those who are featured within the film.

These films can be used in a variety of ways, from marketing a product or service, to educating the public about an issue.

How Can a Documentary Film Help to Build a Brand for Your Business?

A good documentary film that’s been well thought through and planned out can be used by a business to stand out from the crowd. Most importantly it can also reach a demographic of potential customers who would not otherwise see your marketing message. Since it is longer form content – the audience is different than the standard marketing audience most people can easily reach.

In order to create a successful documentary film for your business, there are a few key factors you need to keep in mind:
  • What is your brand?
  • What story do you want to tell?
  • Who is your target audience?
  • How does this documentary film connect with them on an emotional level?
  • What’s going to make this look visually appealing and high quality so viewers will be willing to watch it?
  • How are you going to distribute this documentary film so that your target audience will see it?
  • Will you feature it on YouTube, post up links on social media etc.?

If you can answer all of these questions while keeping in mind what makes for a good marketing strategy and building to the best story possible, you will be well on your way to creating a successful documentary film for your business. We always get the question, when is the best time to start working on something like a documentary. The answer is now. The more time you can work on a story and get the fundamentals down, the faster you can start to build your brand through film.

If all this sounds intimidating or if you want help enacting these principles into actionable steps, let us know! Our team of experts is ready and waiting to partner with you to create an amazing documentary film that drives sales while being socially responsible.
About Us

Docuo is here for all your documentary film needs! We’ll work closely with you to craft a compelling story that helps raise awareness for your brand while also appealing directly to potential customers.


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