Search Video Optimisation on Youtube:
How to Rank Higher and Techniques
That Will Help You Get More Views

Search Video YouTube Notebook Image Small

Table of Contents

Every YouTube search has an intent behind it, whether the user is looking for information or a product. YouTube and Google Search try to understand search queries and returns results that are relevant to what you’re searching for.

In this article, we will discuss video search optimisation on YouTube. How to rank higher and tactics and strategies that will help you get more views in the search engine.

A Quick Disclaimer: At Docuo we create documentary films, so our goal is never to ‘game a search engine,’ it is to create engaging and interesting films on a topic, which inform and educate about a person, company, social cause, or issue. We strongly believe if you create a great film, people will appreciate it, discuss it, and introduce other people to your film. Our bias is towards long-form video (feature-length films.) now back to the article.

The easiest approach to optimise video search is to follow these simple actions:


YouTube Title Screenshot Image Videography Workshops Brisbane

Optimising videos for search keywords is the most important step in video search optimisation. The search engine algorithms (e.g., YouTube and Google) will use search keywords to understand what your video is about and how relevant it is to search queries. A great way to find relevant search keywords is by doing a search of related questions on Google, looking at the autocorrect suggestions, or using the YouTube search bar to see what it suggests.

While search engine algorithms are not the same as human searchers, they do try to mimic what people search for. It also helps that search engines can crawl through your content and determine if it’s relevant or not based on the keywords (and long-tail keywords) you’ve used throughout your video description, metadata like tags / categories, transcripts, and video search terms.

To optimise your video for search keywords, open up your video editing program and insert the desired keyword in the “video title” section. Search engine algorithm’s will take this information into account when ranking your video. Keywords are especially important if you have poor quality content that can’t be searched by search algorithms.

The ideal approach is to produce high-quality video first, include your pertinent keywords in the title, and mention them in the video’s opening. When you write out a script, develop a strong beginning few sentences that explain what your video is about, who it is for and what to anticipate from it.

An example:

Target Keywords Videography Workshops that is using a direct-to-camera personality – “Hi, I’m Jason and I teach video production tips and techniques through videography workshops in Brisbane. Let me take you through step by step……

This may not be the most inspiring example, but it gets your keywords in front of the audience early on. Then when you include the same keywords in the “video title” as something like “Video Workshops Explained Step by Step” or “Video Worskhops: Fast Tracked Learning”

Add transcripts for video search optimisation

The technique of converting your video’s audio into text is known as video transcription.

Transcriptions can provide search engines with more information about what is happening in a video and may help them understand the video’s content. This benefits both hearing-impaired people and boosts search engine awareness to the material because it allows people to find your video more easily. The aim should always be to assist viewers to locate your film, which is more likely to happen if search engines understand the content of your video.

Optimise for search image and description

The search algorithms will also look at meta-information provided in a video’s caption, title and summary to help determine what the video is about. This information should be included as keywords because they can increase search rankings and click through rates by search engines.

The search description should be included as keywords and include the needs of your target audience in order to increase search rankings. If you want more views, make sure to write a search description that makes people click!

Optimise for related searches and popular tags

Search algorithms will look at how often search terms are used by search engines to determine search trends. This can be accomplished by including search terms that are trending in the video’s title, description and tags sections.

Tag your videos with search keywords

Tags are a great way to include search keywords in video search engine optimisation because it allows you to target more than one keyword at the same time. For example, let’s say that we wanted to rank well for both “video production” and “videography”. By tagging videos with both search terms, we can rank for “video production” and “videography” at the same time.

Include links back to your website or social media sites

Make sure that you also include links to your website or social media site. This helps search engines understand the context of your video and is another factor used by search rankings algorithms. The more that you use your keywords in tags, descriptions, titles & subtitles; the higher it should rank.

Categorise your video

If search engines can’t find your video, it won’t be indexed. This means that search engine users who are not already familiar with you will never see them and search algorithms will have nothing to analyse.

Use the “categories” feature to tag all of your videos by topic so that search engines can identify their content more easily.

Upload a custom thumbnail image for your video’s result link

When search engines display your video in search results, they’ll often use the first frame of your video for a thumbnail. Make sure that you upload an image of this frame so that viewers are more likely to click on it.

You may change the thumbnail image for your film using a unique image, something more appealing or attention-grabbing for search results. You can also try out different thumbnail images over time to determine what’s popular and keep the video current with fresh thumbnails.

YouTube Video Thumbnail Image

Add additional tags about related topics or people

For example, if I was adding metadata to my videography search engine optimization blog post, I would search for “videography” and then add tags that are related to my topic. This helps search engines understand what the content is about even more so you can rank higher in search results!

Make search engine optimisation a regular part of your marketing strategy

If you want more views, make search engine optimization for video search an ongoing process. Create keywords that are relevant to the content and update them regularly so they remain effective!



I am a filmmaker, producer and director of documentary films. I'm passionate about communications and storytelling. I love nothing more than creating an idea and having it have an impact in the world. I've recently launched videography training workshops to help marketers to produce high-quality videos.
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